Privacy Policy


This Privacy Policy helps you understand what Personal data we collect, why we collect it, what we do with it and the choices you have, including how to access and update information.

Our policy applies to you if you use our products or services in store, over the phone, online, through our mobile applications or if you use any of our websites or interact with us on social media (our “Services”).

Who We Are

Energy Saver is a trading name of The Carphone Warehouse Limited (referred to using “We”, “Us”, “Our” or the “Company”) is a company registered in England and Wales (Company registration number: 2142673) and is part of the Dixons Carphone group of companies. Dixons Carphone is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries. We pride ourselves on giving our customers simple and independent advice on which electronic and technology products are right for them.

Our primary brands are Currys PC World, Dixons Travel and Team Knowhow.

Your Security

When you shop with us or use our services, you trust us with your data. We’re a company that puts you, our customer, first, respecting you as an individual but also as a member of our community. We listen to our customers to understand your expectations and make sure these are reflected in our business decisions. We’re committed to maintaining your trust and confidence. In this Privacy Policy, we’ve provided details on when and why we collect your personal information, how we use it, the very limited conditions under which we may disclose it to others (where direct marketing is concerned only with your explicit permission) and how we keep it secure.

Information We Collect

We collect personal information about you when you visit one of our stores, use our Websites (“Websites”), or use our web or mobile device applications (“Mobile Apps”) or if you communicate with us by phone, e-mail and social media. We refer to our Websites and Apps collectively as “Online Services”.

The types of personal information we collect includes:

When you’re online the information we collect includes:

The situations when you provide personal information could include when you:

How we use your Information

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. These are set out below.

When we’re required to enter into a contract with you

Where you have provided consent

We use email and text messages to communicate with you about our products and services, competitions, offers, promotions or special events where you tick a box.

For example:

Where there is a Legitimate Interest

As a Company we are often required to process your personal data in order to carry out certain tasks relating to our business activities. In such cases, processing of personal data can be justified on grounds of legitimate interest.

Personalise & Improve our Service
Company Interest

When we’re required to comply with our Legal Obligation

We’ll use your personal information to comply with our legal obligations including:

Where it is in your Vital Interest

In certain circumstances it is in your vital interests for us to process your personal information. We may need to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you.

Who we share your personal information with

We share personal information within the Dixons Carphone PLC Group. Members of the Dixons Carphone Group that receive this information are not authorised to use or disclose the information except as provided in this privacy policy.

Our service providers

We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf and only where they meet our standards on the processing of data and security. We only share information that helps them provide their services to us or to help them provide their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use.

Other organisations and individuals

We may transfer your personal information to other organisations in certain scenarios. For example:

Credit Reference Agencies

In order to process your application we’ll supply your personal information to credit reference agencies (CRAs) and they will give us information about you.

This will include information from your credit application and about your financial situation and financial history. CRAs will supply to us both public (including the electoral register) and shared credit, financial situation and financial history information and fraud prevention information. We will use this information to:

We’ll also continue to exchange information about you with CRAs on an on-going basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. Your data will also be linked to the data of your spouse, any joint applicants or other financial associates.

The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at

International transfers of your personal information

From time to time we may transfer your personal information to our suppliers, service providers and other company offices based outside of the European Economic Area (EEA) for the purposes described in this privacy policy. If we do this your personal information will continue to be subject to one or more appropriate safeguards set out in the law.

If we do transfer information to our agents or advisers outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. We’ll use one of these safeguards:

How we use your information to make automated decisions

We sometimes use systems to make automated decisions based on your personal information or the information we are allowed to collect from others about you or your business (for example where we perform credit checks). This helps us to make sure our decisions are quick, fair, efficient and correct, based on what we know. These automated decisions can affect the products, services or features we may offer you now or in the future, or the price that we charge you for them.

Your rights

You have rights over automated decisions.

If you want to know more about these rights, please contact us.

How long we keep your personal information

We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use your personal information’ and for one of these reasons:

We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.

We do not retain personal information in an identifiable format for longer than is necessary.

Your Rights

Access to Information held about you

You have the right to request what personal information we hold about you. This is sometimes called a 'Data Subject Access Request'. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we’ll provide it to you free of charge. Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information. Except in rare cases, we’ll respond to you within 30 days after we’ve received this information or, where no such information is required, after we’ve received your request.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

In certain circumstances you have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.

Right to stop or limit our processing of your data

You have the right to object to us processing your personal information if we’re not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

Where we rely on our legitimate interests, as set out under ‘How we use your personal information’, you may object to us using it for these purposes. If we agree that your objection is justified in accordance with your rights under data protection laws, we’ll permanently stop using your data for those purposes. Otherwise we’ll provide you with our justification as to why we need to continue using your data.

You can ask us to restrict the use of your personal information if:

Please note that we may be required by law to retain certain information. Before we are able to provide you with any information or correct any inaccuracies, we may ask you provide other details to help us respond to your request.

If you would like to exercise these rights, please contact us.

Please make sure you provide the following identification documents as part of your application:

How can you stop the use of your personal data for direct marketing

We won't send you marketing messages if you tell us not to.

Please note that it may take up to 28 days to process your request.

You can also find further information within our Direct Marketing Charter further below.

Website Cookies

The purpose of our Cookies Policy is to help explain what they are, why you are collecting them, and what information cookies store.

Please refer to our Cookies Policy at the end of this document.

Security Measures

All companies within the Dixons Carphone Group use technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties.

Links to other websites

Our websites (which includes this Privacy Policy) contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps‚ so we encourage you to read their privacy statements.

Social Plugins

We use so-called social plugins (buttons) of social networks such as Facebook, Google+, You Tube, Instagram and Twitter.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless you activate the respective button there as well.

If you’re a member of a social network and don’t want that network to combine data retrieved from your visit to our websites with data they hold on you, you must log out from the social network concerned before activating the buttons.

Contact us

If you have a question or a complaint about this policy, the way your personal information is handled, please contact us by one of the following means:

By Web Form: Complete this Web Form

By post:

Dixons Carphone SAR
PO Box 689
M5 0PD

Complaining to the Data Protection Regulator

You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details at:

Changes to this Policy

We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email.

Effective date 11/05/2018.

Direct Marketing Customer Charter

When you purchase a product or service online or in store or create an account with us, we collect personal information about you to let you know about our latest products, services or offers.

We may do this by post, email, text message, online, by using social media or by sending you push notifications through our apps.

We’ll only use your personal information to send you marketing messages if we have a legal right to do so. That could be either with your explicit consent or where there is ‘legitimate interest’, like when we have a business or commercial reason to use your information. We’ll always provide you with the opportunity to opt out of marketing when we first collect your contact details and in every subsequent message.

We may ask you to confirm or update your choices, if you purchase any new products or services with us in future. We’ll also ask you to do this if there are changes in the law, regulation, or the structure of our business.

The personal information we have about you is made up of what you tell us, and the data we collect when you use our services, or from third parties we work with, like Experian PLC.

We also gather statistics about email opening and clicks, using industry standard technologies to help us monitor and improve our e-newsletters.

We won’t send unsolicited one-to-one (direct) marketing email and/or SMS communications unless they comply with the rules of General Data Protection Regulations and Privacy Electronic CR and related guidance.

Specifically, our promise to you is that:

  1. We’ll always ask you to actively opt-in to receiving direct marketing messages. That is unless we’re contacting you about our own similar products during the course of a sale, and we offered you the opportunity opt-out when you gave us your details.

  2. Our store and contact centre colleagues will always inform you about any further use of your contact details for direct marketing when you make a purchase.

  3. We’ll offer you a choice of how you would like to receive marketing from us, including email or text.

  4. We’ll make sure that the products or services we are marketing are the same or similar to the ones you originally consented to receive marketing for.

  5. We’ll ask for your consent to pass details to third parties for marketing. And we’ll name those individual companies when we request your consent.

  6. We’ll record when and how we obtained your marketing consent, and exactly what it covers.

  7. We’ll make sure the language we use when you consent is ‘clear and easy to understand, and that it’s clearly distinguishable from any other matters, including other Terms & Conditions.

  8. We won’t use confusing language in our marketing statements, including the use of double negatives, technical or legal jargon and confusing terminology or inconsistent language.

  9. For telephone and postal marketing communications, we’ll screen your name and contact details against the Telephone & Mail Preference Service.

  10. We’ll always offer you the option to opt out of direct marketing at the point when we capture your contact details and in every subsequent communication, by either replying to the communication or by clicking the unsubscribe link).

  11. We’ll make sure we promptly opt you out of all of our marketing activities on your request. We’ll make sure there is always a simple, easy-to-access and free of charge way for you to withdraw your consent.

  12. We’ll operate and maintain an in-house suppression file – listing the names and contact details of customers who have told us they don’t want to receive commercial communications through all or particular means of communication.

  13. We’ll rely on the legitimate interests of the business (as an alternative to explicit consent) when we undertake postal marketing, when we conduct live outbound phone sales or when we’re contacting our business customers. We’ll include information in our telephone scripts and in all postal marketing on how to opt out of receiving such marketing.

  14. We’ll screen data to remove files of deceased people so that they are not used for marketing.

  15. We will not send you any direct marketing if you haven’t been in touch with us or purchased from us in the past three years.

  16. We have procedures for dealing with inaccuracies and complaints.

  17. We’ll cooperate fully with any investigation by the Information Commissioners Office (ICO) in relation to our direct marketing activities.

Bought in lists

We’ll only use bought-in lists for texts, emails or recorded calls where we have proof of opt-in consent which specifically names us.

  1. We’ll only use the information on the lists for marketing purposes.

  2. We’ll delete any irrelevant or excessive personal information.

  3. We’ll screen the names on bought-in lists against our own list of customers who say they don’t want our calls.

  4. We’ll carry out small sampling exercises to assess the reliability of the data on the lists.

  5. When marketing by post, email or fax, we’ll include our company name, address and telephone number in the content.

  6. We’ll always tell customers where we obtained their details.

  7. We’ll provide you with a privacy notice, where it is practical to do so.

  8. We’ll undertake adequate due diligence when we first select data suppliers and in our ongoing work with them in order to make sure it has received and used personal data fairly.

  9. We’ll make sure that adequate contractual terms are in place requiring data suppliers to make sure personal data was obtained and provided fairly and in accordance with the requirements of GDPR.

  10. We’ll take all necessary steps to satisfy ourselves that the data has been properly sourced, permissioned and cleaned. We’ll make sure that sufficient due diligence is undertaken and contractual arrangements are in place with suppliers of personal data.

Cookies Policy

What are cookies?

Like most websites, Dixons Carphone PLC websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website with the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We don’t use cookies to collect or record information on your name, address or other contact details. Dixons Carphone PLC can use cookies to monitor your browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other devices when you access our websites are designed by:

What are cookies used for?

The main purposes for which cookies are used are:

  1. For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.

  2. For Dixons Carphone PLC to market to you, particularly web banner advertisements and targeted updates.

  3. To let Dixons Carphone PLC to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.

  4. To let Dixons Carphone PLC meet its contractual obligations to make payments to third parties when you purchase a product visiting our website from a site operated by those parties.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”

  2. Click on the “privacy” tab

  3. Select the setting the appropriate setting

For Google Chrome:

  1. Choose Settings> Advanced

  2. Under "Privacy and security," click “Content settings”

  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy

  2. Click on “Remove all Website Data”

For Mozilla Firefox:

  1. Choose the menu “tools” then “Options”

  2. Click on the icon “privacy”

  3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu Files”> “Preferences”.

  2. Privacy

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you won’t be able to complete a purchase on our sites.